The Customer Journey & SEO

Your potential customers aren’t just searching for “businesses near me” when they’re ready to hire someone. They’ve been researching, comparing, and building trust for weeks or even months before they ever pick up the phone. Yet most local businesses optimize their websites like everyone’s ready to buy right now. That’s a massive missed opportunity. Every […]

Why Word of Mouth is Great, But Won’t Cut it in the Long Run

The Harsh Reality About Relying on Referrals Alone You’re sitting at your kitchen table on a Tuesday morning, coffee getting cold, staring at your phone waiting for it to ring. Your buddy Jake promised he’d mention your business to his neighbor who needs your services. Your cousin said she’d put in a good word with […]