In the trades, your reputation is everything. You’ve spent years perfecting your craft, showing up on time, and building things that last. But in 2024, a handshake and a job well done aren’t the only things that grow a business.
Today, the “handshake” happens on Google.
When a homeowner in Londonderry or anywhere in New Hampshire has a leaking pipe or a failing roof, they don’t always call a friend first. They type “contractor near me” into their phone. If your business isn’t in those top three results the “Map Pack” you’re effectively invisible to a massive chunk of your local market.
At Mighty Media Solutions, we see it all the time: great businesses with bad visibility. Here is why your current SEO strategy might be stalling and how we help you take the lead.
1. You’re Relying on “Invisible” SEO
Most agencies treat SEO like a math problem. They hide keywords in the footer of your site or write robotic blogs that no human would ever read.
Google’s algorithms have changed. They now prioritize EEAT: Experience, Expertise, Authoritativeness, and Trustworthiness. If your website is full of stock photos and generic text, Google (and your customers) can tell.
The Mighty Way: We don’t do cookie-cutter. Our team actually comes to your job site. We capture real photos of your team in action. When Google sees authentic, localized content being updated regularly, it signals that you are a real, active, and trusted local authority.
2. Your Google Business Profile is a “Ghost Town”
Your Google Business Profile (GBP) is often more important than your actual website for local leads. If you haven’t updated your photos in a year, or if you aren’t responding to reviews, you’re losing ground to competitors who are.
The Fix: SEO isn’t a “set it and forget it” task. We provide monthly GBP optimization. From posting updates about your recent projects to ensuring your NAP (Name, Address, Phone) data is consistent across the web, we make sure Google knows exactly where you are and what you do.
3. Speed and Structure: The Foundation of Trust
You wouldn’t build a house on a cracked foundation. The same applies to your website. If your site takes more than three seconds to load or looks broken on a smartphone, users will “bounce” back to the search results. High bounce rates tell Google your site isn’t helpful, which tanks your rankings.
Our Approach: We perform deep technical audits to fix page speed and mobile usability. We ensure your website design isn’t just pretty, it’s built to convert searchers into callers.
4. The Power of Local Backlinks
SEO isn’t just what happens on your site; it’s what the rest of the internet says about you. Earning links from other reputable local websites and industry authorities builds your “Domain Authority.”
What we do: We build monthly backlinks to increase your site’s credibility. This isn’t about “buying links” it’s about building a digital footprint that proves you’re the premier choice in your service area.
Stop Guessing. Start Growing.
SEO shouldn’t be a mystery. It’s a transparent, data-driven process that when done right becomes the most consistent lead-generation tool in your belt.
As a business owner, you should be focused on the job site, not the Google algorithm. Let us handle the digital heavy lifting. From keyword strategy to monthly performance reviews, we’re here to ensure that when people search for your services, they find you first.
Ready to dominate the local search? Explore our SEO Strategies or Contact us today for a free digital marketing audit. Let’s build something mighty together.